Marketing in the Modern Age: The Use of Social Media


Marketing, without a doubt, is one of the essentials for business success. It is reflective of the strategies pursued by an organisation to be able to promote its products and services, anticipating that they will have an extensive reach. Traditionally, TV, print, and radio are used as the most common platforms. Today, however, they prove to be expensive and hence, not ideal for small businesses. This has given birth to new approaches in marketing, with one of the most popular being the use of social media. Facebook, Instagram, Twitter, and Snapchat are just some of the common mediums that are used by businesses today.

Benefits of Social Media Marketing

Among others, the cost-effectiveness of using social media is one of the reasons for its popularity. Even home-based businesses without the luxury of financial resources can use it. Such strategy does not necessitate the need to spend a lot, yet you can be guaranteed of favorable outcomes.

Social media marketing is also known for having an extensive reach. This allows you to market your products and services not only on-site but all over the world. It breaks geographical boundaries. You can promote your business even in other countries, provided that you have a global target market.

Another good thing about social media marketing is that it is engaging. Sky is the limit when it comes to creativity, allowing you to create campaigns that will captivate attention. From the use of animation to running contests, there are endless possibilities on how you can use such platform for marketing.

Aside from those that have been mentioned above, social media marketing can also be beneficial in terms of improving traffic, increasing sales, triggering brand loyalty, building brand personality, immediate delivery of content, being an influence, improving customer service, and increasing conversion rates, among others.

Tips on How to Succeed

While social media marketing can indeed be beneficial in more ways than one, success is not guaranteed. One of the things that should be done is to research carefully about your target market. This will make it easy for you to decide which platform to use and will provide valuable insights on how to create the right content.

It will also help to add videos and graphics to your posts in social media. This will be more effective in attracting audience compared to plain text.

You should also take advantage of analytics. Facebook, for instance, can provide insights on the success of your campaign, such as your reach. This will allow you to make the necessary modifications in your strategy if needed.

Lastly, and perhaps most importantly, work with the experts. A social media marketing company can extend a helping hand. With their expertise, success will be easier to achieve.