It is true that companies with unlimited marketing budgets have a better chance of getting more traffic from natural search results with the help of professional SEO experts. This usually leaves smaller entities, which have smaller or non-existent marketing budgets at a disadvantage. However, this does not have to be the case. Small business owners who don’t have funds to hire SEO agencies can simply invest some time into conducting DIY SEO and improve the visibility of their business in search engine result pages.

We have collected some basic SEO tips to help small business owners improve the visibility of their websites’ on search engine result pages without the help of paid SEO professionals.


On-Page Analysis

The first thing that you need to do to get started on improving your website’s SEO ranking is on-page optimization. There are numerous aspects on a website that affect its search engine ranking. You need to find out the level of optimization of your site with regard to these aspects by conducting an audit. You can find a variety of tools online designed to help SEO beginners and experts alike, audit the level of on-site optimization on websites. Some of the aspects checked by existing tools include optimization of on-page links, page and image headers, and tags among others.


On-Page Optimization

Once you get an idea of exactly where your website lies in terms of on-page optimization; you can make the necessary adjustments meant to improve on this existing level of optimization. Take the time to familiarize yourself with some of the top on-page optimization strategies and tips available online. For instance, title tags and header tags should all be optimized using the keywords you intend to rank for. You can use available keyword research tools to find out some of the keywords you should be ranking for.


Off Site Link Analysis

To rank higher in search engine result pages, you will need to make sure that you have a reasonable number of backlinks from authority websites in your niche. You can use backlink analysis tools available online to audit your site’s link profile. Additionally, take the time to analyse your competitors’ websites to get an idea of exactly where they are getting their backlinks.


Off-Site Optimization

Where you find that your website’s backlink profile is lacking, get down and start building some links from authority sites. Here you can use a variety of strategies. For instance, you can write guest posts for related blogs and offer the content for free in exchange for a backlink. You can also create viral content that will be shared on social media with links to your site.


Get Help When You Need It

Even after you execute the above tips; it is worth noting that you might still need the help of seasoned SEO professionals to achieve the level of optimization you want. Be aware of your limitations and get professional help where necessary.